Earlier today, Apple addressed the iPhone 4 antenna disaster at a press event held at its Cupertino campus. Less than two hours later, the company made the press conference video available for download and introduced an Apple.com page dedicated to antenna performance.
Those who want to see the footage of Job’s address can now view it here. The video is accompanied by a link to Apple.com/antenna, a page that includes a wealth of information about antenna performance on the iPhone 4 and other devices.
The Smartphone Antenna Performance page explains that “All antennas … can experience attenuation,” followed by photos and videos of how and why attenuation happens on the iPhone 4. Apple also has included a number of videos highlighting the attenuation (i.e., reduced signal strength) of other smartphones on the market.
Obviously the Smartphone Antenna Performance page is meant to assuage the public following the numerous negative reports that have arisen since the antenna issue came to light. It also serves as an educational resource to convince customers and potential iPhone 4 buyers that yes, attenuation does exist, but it’s not as big of a deal as everyone has made it out to be.
When combined with the fact that Apple is giving away bumpers and cases to iPhone 4 owners, the press conference and antenna page demonstrate that Apple is trying to turn the tide of criticism around in an aggressive fashion.

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