Netflix subscribers are continuing to consume more and more of their video content online, with 61 percent of them watching at least 15 minutes of streaming video during the company’s second quarter.
That’s nearly double the number of subscribers doing so last year (37 percent) and a decent bump from the company’s first quarter, where 55 percent watched at least 15 minutes using the Watch Instantly service.
Of course, you’d expect this kind of growth given the moves Netflix is making to add Watch Instantly to consumer electronics, ranging from Xbox 360 to Playstation 3 to Roku. Just a couple weeks ago, stats revealed that the company’s website traffic jumped 46 percent year-over-year thanks in no small part to their shifting strategy.
We expect this trend of video consumption moving to the Internet to only continue over the next few years and for Netflix to be a major player as they migrate from the DVDs-by-mail model to an online service that competes with the likes of Hulu Plus.
On the whole, Netflix continues to grow at an impressive clip. The company also revealed today that they’ve hit 15 million subscribers, with revenue growing 27 percent year-over-year to $519.8 million during the second quarter.
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