To celebrate the upcoming October debut of the UK’s inaugural “at home” channel, Sky TV has come out with a very interesting promotion: what it’s calling the UK’s “first-ever 3D spider phobia treatment.”
So what exactly does that treatment entail? Apparently, its purpose is to help people overcome their arachnophobia by getting up close and personal with some not-so-real-live creepy crawlies, including common house spiders, Daddy Long Legs, False Widows and Chilean Rose Tarantulas.
The immersive footage — a clip from which you can check out below (but not in 3D) — is currently being shown at Liverpool’s BugWorld Experience throughout August and the beginning of September, and features advice on how to deal with fear of many-legged ones.
Although Sky has yet to launch its 3D channel, it has already started showing live sports in 3D in pubs, and plans on entering the living room space this fall. With this move, it will join U.S. networks, like ESPN, which launched limited 3D programming this summer. It remains to be seen how many other countries and television networks will embrace this technology, but some experts, like those at Insight Media, predict that there will be 40 million 3D-capable displays by the year 2014.
The future of the technology aside, we think is this an interesting — if not unorthodox — way to promote Sky’s channel. Here’s hoping the “Fear of Clowns” clinic is next on the agenda.
More About: 3D, Hardware, spiders, television, video
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