Payvment’s Facebook application is designed to help retailers set up e-commerce shops on the 500-million-member social network. Today, the startup is releasing a new export tool to let Payvment users import their entire Etsy inventories and sell them via their Facebook Pages.
The Etsy-to-Facebook import tool is a product of the company’s just-released API. The Etsy tool is the first to market, but Payvment plans to use the API to launch additional retailer-friendly import tools for online product catalogs.
Payvment’s Facebook storefront technology is impressive in its own right; it essentially allows individuals and small to mid-size retailers to use their Facebook Pages to sell products. The Facebook experience is akin to the virtual shopping cart experience consumers are already familiar with — view item, add to cart, enter payment info (Paypal and major credit cards accepted) and check out.
Retailers using Payvment can also offer action-oriented discounts to shoppers, so a Facebook member that Likes a retailer’s Page could have an instant discount applied to the items in their shopping cart.
The release of the API and the Etsy import application further drive home Payvment’s utility for smaller retailers. Given that consumers who Like a brand’s Facebook Page spend more money on said brand’s goods and services than those who don’t, the free application could go a long way to help retailers convert Facebook window shoppers into paying customers.
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