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RIP Meme: The Double Rainbow Guy Sells Out to Microsoft

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We were enamored of your childlike delight. We reveled in the remixes. But now, Double Rainbow Guy, we are less than amused. What’s the sure-fire way to kill a viral video? Festoon it with dollar signs.

Yup, the above video is a commercial for Windows Live Photo Gallery, and yup, the actor in said commercial is YouTube user Hungrybear9562 (a.k.a Paul Vasquez and the man behind the rainbow). Vasquez burst onto the scene back in July with a tripped-out vid featuring the man himself crying over a lovely pair of rainbows (the video has since amassed more than 13 million views on YouTube). Now, we’re crying over the end of innocence.

Yes, ad companies, it’s smart to hitch your wagon to what’s hot right now (i.e. the memetastic realm), but why not come up with something, well, new? The Double Rainbow guy was sooooo two months ago, guys.

[via Buzzfeed]


Reviews: Windows Live Photo Gallery, YouTube

More About: double-rainbow, MARKETING, microsoft, money, viral video, Windows, youtube

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