This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. The series is made possible by Microsoft BizSpark.. If you would like to have your startup considered for inclusion, please see the details here.
Name: Cadmus
Quick Pitch: Cadmus is a real time filtering service that manages your stream (Twitter, FriendFeed and RSS) by displaying the most relevant content since the last time you checked in.
Genius Idea: Any avid Twitter user can speak to the challenge of information overload. Cadmus is here to help. The service takes your Twitter stream, plucks out the most important tweets and organizes them by relevance. Cadmus is conversation management at its best, giving you access to the most significant content since your last login — it’s almost akin to Priority Inbox for your Twitter stream.
To use Cadmus, simply login using Twitter OAuth. Cadmus will process your tweets and present you with a page of posts, sorted by relevance since your last login.
Cadmus groups tweets into conversations, filtered around similar posts, and places the most important conversations at the top. You can then dig deeper in to your most important missed conversations, and filter around time, Twitter Lists and personal trending topics, via the left-hand column.
The feature allowing Cadmus to pick out relevant conversations from Twitter Lists is quite impressive. The same holds true for Cadmus’ ability to scour the tweets trending in your own social sphere. If you’ve ever been displeased with the quality of tweets that show up for trending topics on Twitter, try looking at the tweets for a personal trending topic. Much better — if only because the conversations happening around the particular topic are more relevant given your relationship to the Twitter users.
Cadmus’ secret sauce is its ability to accurately determine relevance. We may never know what the exact ingredients are that make up the sauce — the startup believes its relevance algorithm is second to none. Still, Cadmus does disclose that it tracks relationships, ranks the importance of the source and determines the importance of each post.
Cadmus is capable of filtering more than just tweets. FriendFeed hangers-on can connect their accounts to auto-sort conversations by relevance. Users can also add their favorite RSS feeds and zero in on buzz-worthy articles.
Cadmus has even released an API, which means the company’s filtering technology can be utilized inside other applications. Seesmic Desktop 2 users, for instance, can install the Cadmus plugin for fast access to their stream of relevant tweets and conversations.
Cadmus, an application made by Anomaly Innovations, is one of the very first projects to hail from i/o Ventures, a four month long incubator program for early stage startups.
Image courtesy of Mykl Roventine, Flickr
Sponsored by Microsoft BizSpark
BizSpark is a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.
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