The World Cup doesn’t start for another 10 days, but it’s already blowing up the web, particularly in the UK.
According to the trend-watching analysts at Hitwise, at least 20% of all searches in the UK last week contained the words “world cup.” Altogether, the World Cup was the subject of around 25,000 individual search terms.
In web search terms, this interest from searchers is nothing short of explosive. Hitwise has identified these top searches from World Cup fans:
- world cup 2010 (4.98% of all UK Internet searches containing the phrase ‘world cup’)
- world cup (3.70%)
- world cup 2010 dates (3.28%)
- england world cup fixtures (1.77%)
- world cup fixtures (1.64%)
- fifa world cup 2010 (1.36%)
- world cup groups (1.10%)
- world cup 2010 wall chart (1.10%)
- fifa world cup (0.74%)
- world cup fantasy football (0.73%)
World Cup-related searches have been steadily on the rise for the past couple weeks, with surges for some terms starting at May 15:
However, Americans today seem to be more preoccupied with searching for information on the Gores’ possible divorce than searching for information about soccer — uh, we mean football.
Do you think Americans and others around the world will drive the World Cup into Twitter and Google trends as the first games draw near?
The World Cup will take place in South Africa between June 11 and July 11.
[img credit: devos]
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Tags: football, Search, soccer, stats, world cup