MTV has launched an app called the MTV VMA Twitter Tracker. It’s a web-based, visual app that displays trending topics and tweets related to the 2010 MTV Video Music Awards, which will air on MTV tonight at 9:00 PM ET.
A similar app was used in conjunction with 2010 MTV Movie Awards three months ago. We’re actually more impressed with the design, features and performance of the VMA version. It has a much cleaner look and it’s easy to navigate.
When you first load it up, you’re presented with a total count of VMA-related tweets and huge images representing the top five topics; presently those are #vma, #ladygaga, #justinbieber and #kanyewest.
In case you’ve been sleeping under a rock for the past year, Lady Gaga and Justin Bieber are the pop music Queen and King of the Internet and social media, and Kanye West made huge headlines last year for his on-stage outburst during Taylor Swift’s acceptance speech.
Kanye recently used Twitter to apologize to Taylor, so we expect he’ll be on his best behavior this time around!
You can click along the top of the app to view any of the top 50 topics. You’ll see the number of tweets per minute for that topic, and little artifacts bounce around the screen, each representing a tweet. Just click on any of the topic images to read a recent tweet about it or to write your own tweet inside the app with the associated hashtags already plugged in.
Finally, look at the bottom of the screen to see a timeline showing peaks and valleys in VMA-related Twitter activity. It’s all very cool, and while it’s no replacement for Twitter’s own website or whatever third-party client you use, it’s a helpful and flashy supplement.
MTV is currently the most popular music website, and social media plugins are the norm for the network. There’s even a VMA badge on Foursquare this year.
Reviews: Internet, Twitter, justin bieber
More About: 2010 video music awards, 2010 VMAs, App, mtv, music, social media, television, tv, twitter, twitter tracker, video music awards, video music awards 2010, VMA
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