Most Twitter users would be happy to have a following more than 10,000, and a million or more is definitely outside the reach of most people, even public figures. Pop singer John Mayer, however, does not care much for big numbers: He decided to shut down his Twitter account with more than 3.7 million followers.
The official word is that Mayer’s Twitter account was only used to promote his recent tour, Battle Studies, and is simply not needed anymore. The account is “now at a close and a return to the studio planned,” said Mayer’s spokeswoman, adding that Mayer will now continue to communicate with his fans through his blog.
Oddly enough, it seems that Mayer had not given up on social media altogether, and that another microblogging tool has occupied his attention: Tumblr. “I had 3.3 million Twitter followers back in March April when I announced that I’d be predominantly posting on Tumblr, a site that takes all of 25 seconds to sign up for. Five months later I have just passed 50,000 followers, a fraction of my Twitter base… I will leave the opining up to you, but I think I made the right move,” wrote Mayer on his Tumblelog.
Still, erasing a Twitter account with 3.7 million followers strikes us as an odd move. Even if Mayer had gotten tired of Twitter, it’s still valuable social media estate; after all, there will probably be another tour after Battle Studies. What do you think: Why did Mayer shut down his Twitter account? Could his Tumblr account ever reach the same popularity?
Images courtesy of johnmayer.com
Reviews: Tumblr, Twitter, blog
More About: john mayer, social media, twitter
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