At Twitter’s event later this afternoon, the company will announce new ways to embed multimedia into the stream — including the ability to embed and play back video content directly from the Twitter home page — according to sources at two partners that are part of the announcement.
This would presumably be an extension of the Twitter Media feature that was tested earlier this summer.
Our sources lead us to believe that several companies will be involved with Twitter’s multimedia efforts, handling different parts of the backend and distribution. Similar to how Twitter has started to work with TweetMeme to support the backend for the official Twitter Buttons, Twitter could potentially be utilizing other services to make things like video, photos and even live streaming content accessible from the Twitter interface.
The big question now is: What form will multimedia take in Twitter? Will this be a feature available to everyone, or will this be part of a long-rumored Twitter Pro subscription? Multimedia could be a big incentive for brands, companies and large-scale users to pay for a Twitter Pro account, especially if the hosting and serving was all taken care of by Twitter.
Of course, it’s also possible Twitter could be bringing multimedia to all users, in essence blurring the line between Twitter and
Here’s what the “Twitter Media” setting looked like when it was briefly available back in July:
Reviews: Facebook, Tweetmeme, Twitter
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