Just because AdMob is now officially a part of Google doesn’t mean the company isn’t planning big things for Apple’s iPad. AdMob announced today that it is expanding its iPhone OS SDK to support iPad native apps, as well as new ad formats.
The new SDK will work across all devices running the iPhone OS, which should make things much easier on developers who may have several projects in their pipelines. The SDK will support text & tile ads and image ads in native iPad applications. These ad formats will be available in three different IAB standard ad sizes.
The text & tile ads will work the same way as current CPC text ads that you can already create in the AdMob SDK for the iPhone. The same 35 text characters are just re-formatted depending on the size of the ad.
Image ads will become available next week and will also be available in three sizes. AdMob says that Amazon.com is already running a campaign for the Kindle iPad app using the new iPad SDK.
HTML5 is Coming
Both Google and Apple have announced plans to offer tools for more creative and interactive mobile advertising via iAds or AdSense for Mobile, respectively. AdMob is also committed to creating more engaging ads using HTML5.
The company has put out this video, showing a demonstration of what HTML5 can do for mobile ads. This isn’t for a live campaign, but it shows off the power of the technology:
Publishers and developers can start creating and integrating ads for the iPad by downloading the AdMob SDK.
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Tags: admob, apple, ipad, MARKETING, mobile advertising