Tonight, Yelp is announcing its integration of OpenTable, an self-service, online restaurant reservation system.
This new all-in-one functionality will significantly reduce the number of steps between finding and dining at a new spot. Users will be able to see reviews, ratings, and price and ambiance information, then immediately execute their dining decision by checking availability at a given restaurant and securing a table for their party.
Any user who is logged in to Yelp will be able to make a reservation without having to leave the site. They won’t need an OpenTable account to take advantage of this new feature, either.
Current OpenTable users will automatically receive OpenTable points when making a reservation via Yelp as long as the same email address is used for both accounts.
“This feature is something that our users have been asking us for, and we’re happy to oblige,” said a Yelp rep in an email today.
Right now, almost one third of all reviewed businesses on Yelp are restaurants. The service has already accumulated 11 million reviews total, and in May 2010, Yelp got 32 million visitors.
Will Yelp’s integration of OpenTable make discovering restaurants and dining out easier and faster for you?
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Tags: opentable, reservations, restaurant, reviews, social media, yelp