During TRON Night last night, Disney showcased 23 minutes of new footage from the upcoming film TRON: Legacy. Disney has posted one of those clips, “Quorra Saves Sam” to its YouTube page.
This is one of the first actual movie clips that has been released for the film — though we’ve already seen some of the early trailers and a music video of “Derezzed” by Daft Punk. The clip shows Quorra (Olivia Wilde) as she drives “off the grid” with Sam Flynn (Garrett Hedlund). Having seen a longer version of this scene in 3D last night, I can say it’s all quite stunning.
Disney has been pulling out all the stops in its campaign for TRON: Legacy across a variety of mediums. In addition to the Facebook app TRONiVerse, an iPhone app and viral websites like Flynnlives.com, Disney’s overarching campaign has treaded into the territory of real-world viral marketing.
As impressive as the breadth of the campaign itself is its length. For ComicCon 2009, Disney started sending out Flynn’s Arcade tokens to movie bloggers — and this was before any sneak preview footage for the film was even available outside of the camera-phone YouTube variety.
TRON: Legacy is shaping up to be one of the biggest film releases this holiday season and Disney isn’t missing any opportunity to connect with fans online and off. If the clips we’ve seen so far are anything to go by, that hard work will pay off with box office success.
What do you think about TRON: Legacy and Disney’s marketing campaign around the film? Let us know.
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More About: Film, movie clips, Movies, TRON, tron legacy
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