Dessert franchise Tasti D-Lite is re-purposing Apple’s iPad to serve as customer information kiosks at all new locations moving forward. The iPads, internally referred to as “TastiPads,” run a custom built Tasti D-Lite application and will also be phased in at existing locations.
The iPads are housed within a Tasti D-Lite-branded case and mounted inside stores. Customers can interface with the device to pull up nutritional information on flavors, read up on Tasti D-Lite’s history, sign up for flavor alerts, electronically sign the store guestbook and register their TreatCards.
Tasti D-Lite is running Google Analytics behind the scenes of the web-based application to track how customers are using the iPad at each store location.
In an interview with Mashable, social technology officer BJ Emerson and CMO Bill Zinke shared that they believe customers want to control their own in-store experience, so the kiosks are designed with that in mind. The two also hope that the TastiPads eventually facilitate stronger connections between store patrons and employees, especially through the guestbook portion of the application.
Current locations with TastiPads include the Times Square store in New York, two Houston locations and a store in Nashville. As an aside, we also hear that the two were visiting the San Francisco Bay Area to scout locations for California stores.
To date, Tasti D-Lite has been extremely avant garde in its use of social media, going so far as to tie social media to its loyalty program and train franchise owners on how to manage their social media presence and engage with customers on the web. The TastiPad initiative is yet another way the brand hopes to stay atop emerging trends in technology.
Image courtesy of Flickr, Edgar Zuniga Jr.
Reviews: Flickr, Google Analytics, Mashable
More About: Apple iPad, brands, ipad, MARKETING, tasti dlite
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