Zynga is continuing its quest for casual gaming domination with Thursday’s acquisition of Newtoy, Inc. The Texas-based mobile games studio is behind the popular Games With Friends series that includes titles like Words With Friends and Chess With Friends.
The terms of the acquisition have not been disclosed, but Newtoy’s office will (aptly so) become The Zynga With Friends Studio. It will continue to manage the Games With Friends franchise and will likely focus on building mobile titles for Zynga.
The acquisiton adds to Zynga’s already massive social gaming footprint, which serves more than 215 million gamers monthly. Its current stable of games include the omnipresent FarmVille, FrontierVille and Mafia Wars, as well as titles like Zynga Poker, Treasure Isle, FishVille and the newly launched CityVille.
More About: farmville, frontierville, Games with Friends, Mafia Wars, Newtoy, video games, Zynga, Zynga with Friends
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