The creators of FarmVille are on a roll: not only has Zynga’s newest game gained 3 million daily active users in just one week, but it has 45 million daily active users across all of its properties.
David Ko, Zynga’s new SVP of mobile, says that the company is focusing on bringing its growth onto mobile. On stage at the LeWeb conference in Paris, Ko elaborated on the success of some of the company’s current games as well as its expansion plans for mobile.
He started by discussing Zynga’s acquisition of Newtoy, the creators of Words With Friends and Chess With Friends. Acquired last week, the mobile application company has been renamed “Zynga With Friends” but will retain most of its independence as well as its offices in Texas.
The goal, Ko says, is to extend Zynga’s reach by making mobile devices natural extensions of its games. The company wants to “create the right type of experiences,” which is why the social game developer has focused most of its mobile efforts on the iOS platform. He said that there’s a lot of effort being taken to understand the strengths and limitations of different devices.
Ko also revealed in his conversation with TechCrunch’s MG Siegler that the company now has more than 45 million daily active users across its many properties. In addition, CityVille, which launched last week, now has 3 million daily active users.
We already knew that it was the company’s biggest launch to date, but to grow from 290,000 users on day one to 3 million just a week later is simply astonishing and a testament to its rapid growth.
Ko did manage to avoid one important topic, though: Google’s $100+ million investment in Zynga. He was tight-lipped on the matter.
More About: cityville, David Ko, facebook, farmville, LeWeb, LeWeb 2010, Mobile 2.0, Yahoo, Zynga
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