Last night, Microsoft kicked off a new television ad campaign focusing on the safety of its Internet Explorer 8 browser. The spot — which can be viewed above — shows real New Yorkers getting scammed into handing over personal information at a Microsoft-fabricated bank.
The message is that the same types of scams happen online and IE8 can protect you from bad guys while you browse. The fake bank experiment highlights just how gullible we can be when the promise of money is dangled in our face, and may scare viewers into choosing IE8. Look for more ads of this variety to be released in the coming weeks.
In other Microsoft browser news, the company is touting that IE9 is faster than Apple’s new Safari 5 browser. We’ll let you be the judge of that.
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Tags: IE8, internet explorer, MARKETING