Amazon has announced support for embedded video and audio clips in Kindle apps for iPad, iPhone and iPod touch.
The first books to take advantage of this new technology are Rick Steves’ London by Rick Steves and Together We Cannot Fail by Terry Golway.
It’s a tiny improvement, given the small number of titles that support audio and video embeds, but it has interesting implications. Now, the Kindle experience is officially more advanced on the iPad than on the Kindle.
Of course, the Kindle is a very different beast from the iPad: its e-ink screen aims, first and foremost, to make reading books an enjoyable, effortless experience. The iPad’s screen, while far more advanced in other areas, is (at least in theory) not so easy on the eyes, especially in longer reading sessions.
And yes, Amazon is primarily interested in selling books, and they’ve long claimed that Kindle is a platform, and their strategy is not based on just one device. Still, one can’t help the feeling that Kindle – the device – now feels rusty compared to the iPad, even if your primary interest, as far as tablets go, is e-books.
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