Yesterday LeBron James was a sponsored trending topic on Twitter –- today, the King himself has joined the microblogging service, setting up shop at @KingJames.
The account is not yet verified by Twitter, but fellow NBA star Chris Paul says its him and CNBC sports business reporter Darren Rovell has confirmed the news with a publicist for James.
What makes that interesting is that James is expected to soon announce where he intends to play next season. Might we see that news come via James himself on Twitter as opposed to a press conference or a leak to the press?
That’s not yet clear, but given it’s going to be one of the biggest pieces of sports news this summer, it would be quite the social media splash for James — who has been mostly absent from the social web thus far in his career — to announce the decision himself.
Although James is yet to tweet, his account has already surged to more than 25,000 followers in the hour since Paul dropped a link to it.
[img credit: keith allison]
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