Although interest in the Gulf oil spill may be waning, more and more creative folks are finding ways to raise awareness. The newest tool on the block? An app that lets you create an oil spill on any webpage you choose.
A Cleaner Future — a collaboration between marketing company Mark & Phil and postproduction house Greener Media that seeks to raise awareness about clean energy — is responsible for this wicked new toy.
All you have to do is visit www.instantoilspill.com (check out Mashable being oiled above) to create your very own oil spill. You’ll then be treated to an inspirational quote. Ours was from Brad Pitt. (Erm. OK.) You can then choose to send the tool to a friend.
According to AdAge, this is only the first in a series of projects from A Cleaner Future — they’re also working on a documentary about the communities affected by the spill.
There’s no denying that what happened in the Gulf is a disaster of historic proportions. Still, it’s interesting to see what it has wrought: legions of creative projects from passionate people aiming to make a difference. From satirical Twitter streams that could teach the big guys a thing or two about branding, to custom Tumblr dashboards, to inspired plugins to vuvuzela-wielding protesters, the Internet is out full-force this time around. We hope all this creative sound and fury ends up signifying something.
Reviews: AdAge, Internet, Mashable
More About: oil-spill, pop culture, software, tech
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