Business and social media are becoming more and more inseparable. Most businesses, from big brands to startups, are expected to have an efficient, developed social media presence.
The good news is that you don’t have to go it alone. We’ve collected a list of Mashable resources, published over the past months, that can help you start, manage, or grow your social networks.
Whether you need an app on the go, are looking for real-world examples, or want to expand your marketing online, this list of resources can help your business needs.
Social Media
Below are some resources covering the most popular social media sites. Ranging from Twitter to LinkedIn to Foursquare.
If you’ve ever wanted to develop your business strategy on Twitter, manage B2B marketing on Facebook, or finally leverage Foursquare as a useful workplace tool, these resources will be right up your alley.
Check out these posts and then scroll on to see how you can take some of these resources with you on the go.
- 5 Teen Social Media Trends that Can Be Applied to Small Business
- HOW TO: Build A Twitter Strategy for Your Business
- 4 Tips for B2B Marketing on Facebook
- 5 Ways Small Businesses Can Leverage LinkedIn’s New Features
- 13 Essential Tips for Landing a Job on LinkedIn
- 4 Ways Foursquare Can Improve Your Workplace
- 10 Dos and Don’ts for Brands on Twitter
Mobile
The social businessperson is a mobile one, and there are lots of smart ways to take your work with you when you’re on the go.
Here, we’ve narrowed down the mobile and business posts from the past few months to three of the most useful for managing your social presence in the palm of your hand.
- 5 Useful iPhone Apps for Business Networking
- 10 Must-Have BlackBerry Apps for Small Business
- 5 iPhone Apps to Boost Productivity
Real World Success
While we’re all obviously fans of the digital world, it’s great to see when social media leads to real results.
Here we’ve collected some of our posts documenting the real ways in which social media has impacted several professions as well as some small businesses with great success stories.
Social media may take place in the digital world, but that doesn’t mean its effects are limited to your computer. Read on for some examples.
- How Salespeople Are Using Social Media for Real Results
- How CEOs are Using Social Media for Real Results
- How Venture Capitalists are Using Social Media for Real Results
- 5 Small Business Social Media Success Stories
- How Social Media is Changing the Way Government Does Business
Starting Up
One of the hardest parts of a starting up a business is trying to own your social media presence, build a team, and raise funds for your new venture.
If you’re looking for some tips on what to name your company or are just looking for some ways to grow your market, we’ve got some great resources from the past few months to get you going.
After you’ve read through, continue on to our Business 101 stories for even more useful tips.
- 6 Ways to Recruit Talent for Startups
- HOW TO: Start a Small Business Social Good Campaign
- HOW TO: Crowdsource Funds for Causes, Creativity and Startups
- 10 Essential Tips for Building Your Small Biz Team
- HOW TO: Pick the Perfect Name for Your Startup
- 6 Tips for Effective Recruiting on Social Media Sites
Business 101
Here are some posts in which we sat down and did some deep thinking: How does data affect business relationships? What will Facebook’s changes really mean for your company?
These resources take a broad approach to the practical questions every business faces. Read through to get some insights (and advice) on the pitfalls and potential future of business in social media.
After you’re done, continue on to our tips and resources for networking online.
- How Data is Redefining Business Relationships
- Why Co-Working Makes Sense for Small Businesses
- What Facebook’s Open Graph Means for Your Business
- What Twitter’s New Ad Model Could Mean for Small Business
- Are Social Media Giving Contests Good for Non-Profits?
- Why Small Businesses Shouldn’t Take Social Media for Granted
- Why Your Company Needs to Embrace Social CRM
Networking
Regardless of what level of business you have, the one constant is networking. You’ll always need to meet new contacts, expand your network, and share with your community.
This list of a resources is a perfect primer for all the challenges you could face online and offline. If you need to become a savvier networker, need to manage your existing contacts, or even need tips on how to bring your social world offline, read through these resources as a start.
When you’re all set up to network, continue on to our resources for marketing your business using social media.
- How to Become a More Savvy Networker Online
- HOW TO: Organize Your Contacts for Networking Success
- HOW TO: Get the Most Out of Offline Networking Events
- HOW TO: Use Social Media for Lead Generation
- Why Your Next Business Card May Be Virtual
- 3 Ways to Ace Your Job Interview with Social Media
Marketing
Marketing and social media have always gone hand-in-hand, even before the days of Twitter and Facebook.
Of course, now with even more tools available to the social media marketer, we’ve come up with some good tips and resources for the well-rounded marketing team.
Whether you need help running a daily deal, want to take steps to improve your customer outreach, or are looking to include QR codes into your marketing strategy, these resources will set you on the right track.
- HOW TO: Better Serve the Social Media Customer
- HOW TO: Run an Online Daily Deal
- 5 Steps to Taking Customer Service Social
- HOW TO: Cultivate Your Brand’s Super Users
- 5 Tips for Making Your Presentations More Social
- HOW TO: Use QR Codes for Small Business Marketing
- HOW TO: Market Your Small Business With No Budget
Images courtesy of iStockphoto, style-photographs, Pablo631, hjalmeida, GodfriedEdelman, geopaul
[img credit: tsevis]
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