Blip.tv is sending out more checks to its content providers than ever. The New York-based independent web shows platform has increased the number of payouts to its content creators by 77% between Q1 to Q2 of this year, Co-founder Dina Kaplan told Mashable in a recent interview.
Blip.tv, which aims to be “the next-generation television network,” recently celebrated its five-year anniversary. It has seen substantial growth in the last year, attracting 96 million video views a month and increasing its payouts by 119% from Q4 2009 to Q2 of 2010 with a 50/50 split for content creators.
“We’re seeing more shows making more than $10,000 a quarter more than ever before,” Kaplan said.
So what’s next for Blip? Kaplan said the company is focusing on design and functionality of the site. “We’re ramping up to do a lot more, all around,” Kaplan said. Some of this includes figuring out how to get Blip.tv in front of more eyeballs and making people aware of the site through strategic marketing, she said.
In a recent post, Blip.tv’s Co-founder Mike Hudack mentioned that the over the past year peak viewing time of web shows has moved from 12 p.m.-3 p.m. to 8 p.m.-11 p.m. (primetime) across time zones. What’s more, Blip.tv shows are capturing 10% of the audience of network TV shows from ABC, NBC and FOX combined, Hudack said in the post.
The company is about to “hit the magical number: one hundred million video views per month,” he said in the post. This is certainly an important milestone for a company that is scaling; however, the increased payouts to content creators suggest that the company is growing its revenue through ad sales and pro accounts, which is far more impressive. Nevertheless, Kaplan says the focus is still on improving and building out the product.
“Sometimes companies obsess on the funding at the expense of the product,” Kaplan said. “The funding isn’t the scarce resource. The scarce resource is good ideas, and more importantly good execution.”
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